Beckham's Business Gains from World Cup Advertising

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David Beckham's company DRJB Holdings reported nearly £50 million in profit during 2025, marking a 46 percent increase from the previous year. This growth occurred primarily because major brands such as Bank of America, McDonald's, and PepsiCo Lay's signed advertising partnerships ahead of the 2026 Men's Football World Cup. Beckham himself appeared frequently in these advertisements, particularly in the United States, where fans encountered him promoting everything from beer to home improvement supplies. As the owner of almost half of DRJB, Beckham received approximately £38.5 million from dividend payments distributed to shareholders.