Company research separates candidates who want a job from candidates who want this job. Done right, it sharpens your answers and your questions. Here's what to research before an interview, and how to use it.
What to look for
Understand what they do, their recent news, their competitors, and their challenges. Read the leadership's public statements and the company's stated values. This context lets you connect your experience directly to their needs.
Where to find it
The company site, recent press, LinkedIn profiles of your interviewers, Glassdoor, and industry news. Ten focused minutes on each source gives you more than enough to sound genuinely informed.
Turn research into questions
Frequently asked questions
How do I research a company before an interview?
Learn what they do, recent news, competitors, and challenges; study your interviewers on LinkedIn; and turn it into sharp questions.
Where do I find company information?
The company site, recent press, LinkedIn, Glassdoor, and industry news.
How do I use my research in the interview?
Connect your experience to their needs and ask specific, informed questions.
Can coaching help me prepare?
Yes — we build your research and questions. Book a free 30-minute class.
Start with a free 30-minute class
See the Fast-Track Fluency Method™ in action and meet Digby in person. No risk, no obligation.
Book My Free Class