The same message can sound tentative or commanding depending on a few word choices. Swapping weak words for strong ones instantly upgrades how you come across. Here's an executive swap list you can start using today.
Drop the softeners
'I just think maybe' → 'I recommend.' 'Sort of' → cut it. 'I'll try to' → 'I will.' Softeners leak authority. Removing them makes the identical point sound decisive instead of unsure.
Swap vague for specific
'Soon' → 'by Friday.' 'A lot' → '40%.' 'Some issues' → 'two issues.' Specific words sound confident and credible; vague ones sound like you're guessing or hedging.
Choose active verbs
Frequently asked questions
What weak words should executives avoid?
Softeners like 'just,' 'maybe,' 'sort of,' 'I'll try'; vague words like 'soon' and 'a lot'; and passive constructions.
What should I say instead?
Definite verbs ('I recommend,' 'I will'), specific terms ('by Friday,' '40%'), and active ownership language.
Do these small words really matter?
Yes — they change whether you sound tentative or commanding, with the same message.
Can coaching fix these habits?
Yes — awareness plus feedback. Book a free 30-minute class.
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