Personal Branding & Thought Leadership

About this course

Personal Branding & Thought Leadership is a self-paced online course from Kerr University with 8 modules, 48 lessons and 40 quiz questions. Go from invisible to industry authority: find your niche, craft your story, build your presence and content, get visible, grow your audience, and monetize a brand built to last. Eight short modules, quizzes, and a Certificate of Completion. Personal Branding & Thought Leadership is $97 one-time, or included free with an active Kerr University subscription. Your Certificate of Completion is included.

Who it’s for

• Professionals, consultants and founders who want to be known in their field
• Job seekers and career changers building visibility on LinkedIn
• Experts ready to turn their knowledge into content and opportunities

What you’ll learn

1. Module 1: What a Personal Brand Is. Your personal brand is what people say about you when you're not in the room. Build it on purpose.
   6 lessons: Brand = reputation at scale; You already have one; Built on substance; It opens doors; Authenticity wins; It compounds. 5-question quiz.
2. Module 2: Find Your Niche & Positioning. Trying to appeal to everyone appeals to no one. Own a clear space.
   6 lessons: Be known for one thing; Find your sweet spot; Niche down to stand out; Know your audience; Define your unique angle; Write your positioning statement. 5-question quiz.
3. Module 3: Your Story & Message. People connect with stories, not resumes. Craft yours to be memorable and magnetic.
   6 lessons: Lead with your why; Use your origin story; Turn setbacks into credibility; Have signature stories; Craft a clear message; Make it about them. 5-question quiz.
4. Module 4: Your Online Presence. Your profiles are your storefront. Make them consistent, credible, and compelling.
   6 lessons: Optimize LinkedIn first; Consistent everywhere; Professional visuals; Clear value in your bio; A home base; Make it easy to reach you. 5-question quiz.
5. Module 5: Content & Thought Leadership. Consistent, valuable content is how you build authority at scale.
   6 lessons: Teach what you know; Have a point of view; Consistency over virality; Repurpose everything; Tell stories with your points; Engage, don't just broadcast. 5-question quiz.
6. Module 6: Visibility: Speaking, Podcasts & Writing. Get in front of audiences to accelerate your brand.
   6 lessons: Say yes to speaking; Get on podcasts; Write where your audience reads; Prepare signature talks; Pitch yourself; Repurpose appearances. 5-question quiz.
7. Module 7: Growing Your Audience & Network. A brand needs an audience. Grow it deliberately and genuinely.
   6 lessons: Give before you ask; Engage with your field; Collaborate; Build genuine relationships; Be consistent and patient; Nurture your community. 5-question quiz.
8. Module 8: Monetizing & Sustaining Your Brand. Turn your brand into real opportunities, and keep it strong for the long haul.
   6 lessons: A brand attracts opportunity; Offer clear value; Protect your reputation; Stay current; Avoid burnout; Play the long game. 5-question quiz.

Format and length

• 8 modules, 48 lessons and 40 quiz questions
• About 20 minutes of reading and quizzes in total, at your own pace
• Self-paced and online, so you can start anytime
• Answers are shown as you go, with unlimited retries; pass each module quiz with 70% or more
• A personalized Kerr University™ Certificate of Completion, signed by Digby R. Kerr, ready to print or save as a PDF

Price

Personal Branding & Thought Leadership is $97 one-time, or included free with an active Kerr University subscription. Your Certificate of Completion is included. Lessons open after you sign in with an active subscription.

Instructor

Digby R. Kerr is the founder of Kerr University, a Wharton-educated executive with about 35 years in business, and the author of 16 published books. Kerr University is based in Brooklyn, New York. Want live help? Book a free 30-minute intro class.