Persuasion & Influence

About this course

Persuasion & Influence is a self-paced online course from Kerr University with 6 modules, 36 lessons and 30 quiz questions. Master the psychology of ethical influence — how people say yes, framing, listening, handling objections, and building trust. Six modules, quizzes, and your certificate. Persuasion & Influence is $35 one-time, or included free with an active Kerr University subscription. Your Certificate of Completion is included.

Who it’s for

• Sales, marketing and business development professionals
• Leaders who need buy-in without relying on authority
• Anyone who wants to handle objections and build trust ethically

What you’ll learn

1. Module 1: The Psychology of Yes. People say yes for predictable reasons. Understand them — and use them honestly.
   6 lessons: Reciprocity; Liking; Social proof; Authority; Scarcity; Consistency. 5-question quiz.
2. Module 2: Listening & Questions. The most persuasive people talk less and ask more. Influence starts with understanding.
   6 lessons: Diagnose before you prescribe; Ask open questions; Listen to understand; Find the concern underneath; Reflect back; Let them talk themselves toward yes. 5-question quiz.
3. Module 3: Framing. How you present something changes how people respond. Frame it around value.
   6 lessons: Frame around their gain; Contrast makes value clear; Give a reason ('because'); Loss vs gain; Anchor the number; Keep it simple. 5-question quiz.
4. Module 4: Trust & Rapport. Influence rests on trust. Without it, no technique works.
   6 lessons: Be credible and consistent; Show you care; Mirror and match; Admit the downside; Find common ground; Be patient. 5-question quiz.
5. Module 5: Handling Objections. Objections are information, not rejection. Handle them and build agreement.
   6 lessons: Welcome it; Acknowledge first; Ask a question; Address the real concern; Confirm and move forward; Stay calm. 5-question quiz.
6. Module 6: Ethical Influence. Real influence is honest. It respects people and lasts.
   6 lessons: Persuasion isn't manipulation; Only sell what helps; Give people real choice; Be transparent; Play the long game; Influence with conviction. 5-question quiz.

Format and length

• 6 modules, 36 lessons and 30 quiz questions
• About 15 minutes of reading and quizzes in total, at your own pace
• Self-paced and online, so you can start anytime
• Answers are shown as you go, with unlimited retries; pass each module quiz with 60% or more
• A personalized Kerr University™ Certificate of Completion, signed by Digby R. Kerr, ready to print or save as a PDF

Price

Persuasion & Influence is $35 one-time, or included free with an active Kerr University subscription. Your Certificate of Completion is included. Lessons open after you sign in with an active subscription.

Instructor

Digby R. Kerr is the founder of Kerr University, a Wharton-educated executive with about 35 years in business, and the author of 16 published books. Kerr University is based in Brooklyn, New York. Want live help? Book a free 30-minute intro class.