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Salary Negotiation: Ask Well, Earn More

Salary negotiation is a normal, expected part of hiring — and the people who do it well can earn tens of thousands more over a career without ever damaging the relationship. The keys are simple: know your number, let them go first when you can, and use calm, prepared language. Here's exactly what to say.

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

Do your homework

Before any number is discussed, research the market range for the role, level, and location. Know your walk-away, your target, and your 'happily accept' numbers. Confidence in a negotiation comes from preparation, not nerve.

Let them make the first offer

When asked 'what are your expectations?', it's fine to deflect: 'I'd love to learn more about the full scope first — what range did you have in mind for this role?' If pressed, give a researched range with your target near the bottom.

How to counter an offer

Script: 'Thank you — I'm genuinely excited about this. Based on my experience and the market for this role, I was hoping for something closer to [X]. Is there flexibility to get there?' Then stop talking. Silence is your friend.

Negotiate more than salary

If base is capped, negotiate the rest: signing bonus, equity, title, remote flexibility, extra vacation, a review in six months. Total compensation is bigger than one number.

Asking for a raise

Build the case before the conversation: your results, added scope, and market data. Then ask directly: 'I'd like to talk about my compensation. Over the last year I've [results]. I'd like to bring my salary in line with that — can we make that happen?'

Frequently asked questions

How do I negotiate my salary?

Research the market, let the employer share a number first when possible, then counter calmly with a researched target and ask if there's flexibility. Negotiate total compensation, not just base.

What do I say when asked my salary expectations?

Deflect politely to learn the range first ('what did you have in mind for this role?'). If pressed, give a researched range with your target near the bottom.

How do I counter a job offer?

Express genuine enthusiasm, state your target based on experience and market, ask if there's flexibility, then pause and let them respond.

How do I ask for a raise?

Build a case with results and market data, then ask directly and specifically for the number you want. Timing and evidence matter more than nerve.

Can coaching help me negotiate in English?

Yes — we rehearse the exact conversation and language so you stay calm and clear. Book a free 30-minute class.

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