A persuasive deck follows an arc, not a data dump. This ten-slide structure takes your audience from context to a clear ask — and gets a yes far more often than a pile of information.
The arc
Context → problem → your recommendation → evidence → what it takes → the ask. Lead with where you're going, then support it. Persuasion comes from a clear, logical journey, not more slides.
One idea per slide
Each slide makes one point, stated in the headline. If a slide needs a paragraph to explain, it's two slides. Clean, single-idea slides keep the audience with you.
End on the ask
Frequently asked questions
What's a persuasive presentation structure?
Context, problem, recommendation, evidence, what it takes, and a clear ask — one idea per slide.
How many slides should I use?
Fewer than you think — one idea each, arranged in a persuasive arc.
How should a deck end?
With a clear, specific ask — the decision or next step you want.
How can I sharpen my deck?
Book a free 30-minute class to rehearse it 1-on-1 with Digby R. Kerr.
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