Business & Politics · 9 Proficient · September 11, 2026

Apple's Folding iPhone Marks Watershed Moment

Photo: Andrey Matveev via Pexels

Vocabulary

substantial /səbˈstænʃəl/ adjective

significant in size, amount, or importance; considerable

The new design represents a substantial departure from previous models.

proliferate /prəˈlɪfəreɪt/ verb

to increase rapidly in number or quantity; to spread widely

Foldable smartphones have proliferated among tech companies in recent years.

viability /vaɪəˈbɪləti/ noun

the capacity or potential to succeed or function effectively

Investors questioned the commercial viability of the expensive new product.

Article

Apple's newly appointed leadership has unveiled a transformative reimagining of the iPhone through the introduction of a foldable display model priced at approximately £1,999. This development constitutes the most substantive departure from the company's established design philosophy since the original device's introduction two decades ago, signaling a deliberate competitive response to similar innovations already proliferated among rival manufacturers.

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