
Jess, a 29-year-old culture journalist from Peterborough, buys nearly all her clothes online because shopping in physical stores leaves her feeling discouraged. As a plus-size woman, she finds that store inventory rarely includes her size range and often feels poorly represented compared to standard sizing. She views online shopping as significantly more convenient than visiting stores, paying for parking, and trying on items in person. What makes online particularly appealing is that returning items feels less burdensome than managing refunds at retail locations.
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