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Feedback Phrases: Say This, Not That

The same feedback can open someone up or shut them down, depending on the exact words. Here's a practical 'say this, not that' guide to feedback phrases that keep people open and ready to improve.

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

Swap character for behavior

Not: 'You're disorganized.' Say: 'The report was missing the numbers we needed.' Attacking character triggers defense; naming specific behavior invites change.

Swap 'but' for 'and'

Not: 'Great work, but...' (which erases the praise). Say: 'Great work, and here's how to make it even stronger.' 'And' keeps the positive intact and frames feedback as building, not negating.

Swap accusation for curiosity

Not: 'Why did you do it that way?' Say: 'Help me understand your thinking here.' Curiosity opens a conversation; accusation starts a defense. Small word swaps change everything about how feedback lands.

Frequently asked questions

What feedback phrases should I use?

Behavior over character, 'and' instead of 'but,' and curiosity ('help me understand') instead of accusation ('why did you').

Why does 'but' weaken feedback?

It erases the praise before it; 'and' keeps the positive and frames improvement as building.

How do I keep people open to feedback?

Focus on specific behavior and lead with curiosity, not accusation.

How can I practice this?

Book a free 30-minute class to work on it 1-on-1 with Digby R. Kerr.

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