A recommendation that gets approved is clear, confident, and easy to decide on. Wishy-washy or complicated recommendations stall. Here's how to write ones leaders approve.
State it clearly and confidently
'We recommend X.' Not 'we could maybe consider X or Y.' Leaders approve clear recommendations from people who've done the thinking, not menus of options with no view.
Show the reasoning and trade-offs
Briefly give the why and honestly name the trade-off: 'This costs more but reduces risk significantly.' Naming the downside builds trust that you've thought it through.
Make the decision easy
Frequently asked questions
How do I write a recommendation leaders approve?
State it clearly and confidently, show the reasoning and trade-offs, and make the decision easy.
Should I offer options or a recommendation?
A clear recommendation with a view — leaders approve thinking, not menus.
Should I mention the downside?
Yes — naming the trade-off honestly builds trust.
How can I get better at this?
Book a free 30-minute class to sharpen your writing 1-on-1 with Digby R. Kerr.
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