Your reader is busy and skimming. Writing that respects that gets read and acted on; writing that doesn't gets ignored. Here's how to write so busy people actually read it.
Lead with the point
Don't make them dig. Put the main message and any ask in the first line or two. If they read nothing else, they should still get what matters and what you need.
Make it skimmable
Short paragraphs, clear structure, and the key ask in bold or up front. Busy people scan before they read — design your writing so scanning still delivers the message.
Cut everything unnecessary
Frequently asked questions
How do I write for busy people?
Lead with the point and the ask, keep it short and skimmable, and cut everything unnecessary.
Why don't people read my emails?
Often the point is buried and the message is too long to skim.
What should come first?
The main message and any ask — in the first line or two.
How can I improve my writing?
Book a free 30-minute class to sharpen your writing 1-on-1 with Digby R. Kerr.
Start with a free 30-minute class
See the Fast-Track Fluency Method™ in action and meet Digby in person. No risk, no obligation.
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