About this course
Mastering LinkedIn is a self-paced online course from Kerr University with 6 modules, 36 lessons and 30 quiz questions. Turn LinkedIn into your most powerful career asset: profile, networking, content, and personal brand. Six short modules, real strategies, quizzes, and your certificate. Mastering LinkedIn is free, with no payment required.
Who it’s for
- Job seekers who want recruiters to find them
- Professionals and founders building a personal brand
- Anyone who wants a practical LinkedIn plan, free
What you’ll learn
- Module 1: Your Profile Foundations. First impressions on LinkedIn happen in seconds. Let's get the basics right so you look credible instantly.
6 lessons: Professional photo; Banner image; Custom URL; Complete every section; Open to / provide services; Contact info. 5-question quiz. - Module 2: Headline & About Section. Your headline follows you everywhere on LinkedIn. Your 'About' tells your story. Let's make both work hard.
6 lessons: Headline = value, not just title; Lead the About with a hook; Tell your story; Add proof; End with a call to action; Use keywords. 5-question quiz. - Module 3: Networking the Right Way. LinkedIn is a network, but only if you build it intentionally. Here's how to connect and grow it.
6 lessons: Personalize invitations; Connect with intention; Engage before you ask; Follow up warmly; Give before you take; Nurture over time. 5-question quiz. - Module 4: Content That Gets Noticed. You don't need to go viral. Consistent, valuable posts build authority over time.
6 lessons: Share lessons and stories; Give your point of view; Keep it skimmable; Post consistently; Start with a hook; Engage with comments. 5-question quiz. - Module 5: Outreach & Messages That Work. Cold messages usually fail. Here's how to write ones people actually reply to.
6 lessons: Make it about them; Keep it short; One clear, small ask; Don't pitch in message one; Follow up once, politely; Be human. 5-question quiz. - Module 6: Your Personal Brand. Tie it all together into a clear, consistent brand people remember.
6 lessons: Be known for one thing; Stay consistent; Show your personality; Be visible and generous; Play the long game; Turn your brand into opportunities. 5-question quiz.
Format and length
- 6 modules, 36 lessons and 30 quiz questions
- About 15 minutes of reading and quizzes in total, at your own pace
- Self-paced and online, so you can start anytime
- Answers are shown as you go, with unlimited retries; pass each module quiz with 60% or more
- A personalized Kerr University™ Certificate of Completion, signed by Digby R. Kerr, ready to print or save as a PDF
Price
Mastering LinkedIn is free, with no payment required.
Instructor
Digby R. Kerr is the founder of Kerr University, a Wharton-educated executive with about 35 years in business, and the author of 16 published books. Kerr University is based in Brooklyn, New York. Want live help? Book a free 30-minute intro class.
Add the Mastering LinkedIn Guide (PDF) for $19
A 15-page companion to this course by Digby R. Kerr, author of 16 books: a profile checklist, headline formulas, message templates, a posting plan, job-search tips, and a 30-day action plan, organized to follow the six modules below. Instant download.
Free for Kerr University™ subscribers (tutoring, mentoring and coaching plans) and VIP clients: email info@KerrUniversity.com to claim your copy.
Your Learning Path
Tap a module to open it. Read the lessons, then take the quick quiz. Answers are shown as you go. Retry as many times as you like. Finish all modules to unlock your certificate. 🎉
Premium Course: Subscribers Learn Free
This advanced course is included free with any active Kerr University™ subscription. You can preview the modules below; sign in as a subscriber to save progress and earn your certificate.
Unlock With a SubscriptionYour Certificate Is Almost Here
Complete all modules to unlock your personalized Kerr University™ Certificate of Completion.
UNIVERSITY™
Certificate of Completion
Frequently asked questions
How much does Mastering LinkedIn cost?
Mastering LinkedIn is free, with no payment required. The course and book bundle is a $44.99 value.
How does the course work?
Mastering LinkedIn is a self-paced online course with 6 modules. Read each lesson, then take the short quiz. Answers are shown as you go, and you can retry as many times as you like.
Do I get a certificate?
Yes. Finish all 6 modules to unlock your personalized Kerr University™ Certificate of Completion, signed by founder Digby R. Kerr. You can print it or save it as a PDF.
Can I get live 1-on-1 help?
Yes. Book a free 30-minute intro class with Digby R. Kerr. 1-on-1 coaching or mentoring is $125/month, and active subscribers get every course included.