Kerr University™ · PDF Guide
Mastering LinkedIn: the guide
Checklists, headline formulas, message templates, a posting plan, job-search tips, and a 30-day action plan, in one 15-page PDF you can put to work on your profile today.
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For subscribers & VIP clients
Included free for Kerr University™ subscribers and VIP clients
Active tutoring, mentoring and coaching plan subscribers, and VIP LinkedIn Profile Makeover clients, get the guide at no cost: email info@KerrUniversity.com from the address on your account and we’ll send your download link. It also pairs with the free Mastering LinkedIn course: six short modules, quizzes, and a Certificate of Completion.
Take a look inside
Clean, printable pages in Kerr University™ crimson and gold. Read a section, apply it to your own profile, and move on.
What’s inside
Fifteen pages that follow the six modules of the Mastering LinkedIn course, plus job-search tips and a day-by-day plan.
- StartDecide what you wantp. 3
- Module 1Profile foundations checklistp. 4
- Module 2Headline formulasp. 5
- Module 2Your About sectionp. 6
- EvidenceExperience, skills & recommendationsp. 7
- Module 3Networking & connection requestsp. 8
- Module 5Outreach & messages that workp. 9
- Module 4Content that gets noticedp. 10
- Module 4Your posting planp. 11
- CareersJob search & recruiter tipsp. 12
- Module 6Your personal brand & routinep. 13
- PlanYour 30-day action planp. 14
- NextKeep going: book, course & mentoringp. 15
Who it’s for
- Job seekers who want recruiters to find them
- Professionals and founders building a personal brand
- Anyone who wants a practical LinkedIn routine without the guesswork
Every page is something to do: fill in a checklist, adapt a template, or schedule a post. No theory for its own sake.
A Wharton-educated executive with approximately 35 years in business, Digby joined LinkedIn in 2007 and has built a network of approximately 29,000 first-degree connections across industries and countries.
This guide distills the most practical parts of his book LinkedIn: Make It Work for You.
Want the full system? Read the book
LinkedIn: Make It Work for You goes much deeper: how the network really works, research and outreach, choosing paid tools wisely, and turning authority into opportunity without losing trust.
Get the book on Amazon
Frequently asked questions
What do I get for $19?
A 15-page PDF guide by Digby R. Kerr: a profile foundations checklist, headline formulas, a framework for your About section, connection-request and outreach message templates, a weekly posting plan, job-search and recruiter tips, a personal-brand routine, and a 30-day action plan. You download it instantly after checkout.
Can I get the guide for free?
Yes, if you are a Kerr University™ subscriber or VIP client. The guide is included free with active tutoring, mentoring and coaching plans, and for VIP LinkedIn Profile Makeover clients. To claim your copy, email info@KerrUniversity.com from the address on your account and we will send your download link. Everyone else can buy the PDF here for $19. The free Mastering LinkedIn course is a great pairing: the guide follows its six modules page by page.
How do I download the PDF after I pay?
Checkout is handled securely by Stripe. As soon as your payment goes through, you are taken to your download page. Bookmark that page so you can download the guide again later. Stripe also emails your receipt.
Is this the same as the book LinkedIn: Make It Work for You?
No. The guide distills the most practical parts of the book into checklists, formulas, and templates you can use today. The book goes much deeper. It is available on Amazon.
Can I read it on my phone or tablet?
Yes. It is a standard PDF, so it opens on any phone, tablet, or computer. It is also laid out at US Letter size if you prefer to print it.
Is this guide affiliated with LinkedIn?
No. It is an independent publication by Kerr University™ and is not authorized, sponsored, or endorsed by LinkedIn Corporation or Microsoft Corporation.
Put LinkedIn to work this week
Download the 15-page guide now for $19 and pair it with the free Mastering LinkedIn course. Kerr University™ subscribers and VIP clients get it free.
This guide is an independent publication and is not authorized, sponsored, or endorsed by LinkedIn Corporation or Microsoft Corporation. LinkedIn is a trademark of its owner.