The first few seconds of a business meeting — the greeting — vary widely across cultures. Getting it right sets a positive tone. Here's a practical guide to greetings around the world.
Handshakes, bows, and more
A handshake is common in the West and increasingly global, but strength and eye contact norms vary. In parts of Asia a bow is traditional; in some cultures a cheek kiss is normal among acquaintances. Observe and follow the local lead.
Names and titles
How to address people varies — first names in the US, surnames and titles elsewhere. When unsure, start more formal (title + surname) and let them invite informality. Getting someone's name and title right shows respect.
Read the room
Frequently asked questions
How do greeting customs vary around the world?
Handshakes are common but norms differ; some cultures bow or cheek-kiss; names and titles vary — observe and follow the local lead.
How should I address people internationally?
Start formal with title and surname when unsure, and let them invite informality.
What if I don't know the custom?
Watch what locals do and mirror it, or follow your host's lead.
How can I prepare for global meetings?
Book a free 30-minute class to work on it 1-on-1 with Digby R. Kerr.
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