An executive personal brand isn't vanity — it's being known for something valuable before you need to be. Done right, a strong LinkedIn presence attracts opportunities, clients, and talent to you. Here's how to build positioning and a profile that opens doors, drawing on Digby's ~29K-follower playbook.
Be known for one thing
The strongest brands are specific. 'Executive who turns around struggling sales teams' beats 'experienced leader.' Pick the lane you want to own and be consistent about it.
The executive LinkedIn profile
What to post as a leader
Share your point of view, lessons learned, and useful insights — not just company news. Consistency and authenticity beat virality. A few genuine posts a month compound over time.
Grow without going viral
You don't need millions of views — you need the right few thousand people who matter to your goals. Engage genuinely, comment thoughtfully, and let your expertise attract them.
Frequently asked questions
How do I build an executive personal brand?
Get known for one specific thing, optimize your LinkedIn profile around that value, and post your point of view consistently and authentically.
What makes a strong executive LinkedIn profile?
A value-focused headline, an about section that tells your story and who you help, and proof — results and recommendations.
What should executives post on LinkedIn?
Your point of view, lessons learned, and useful insights — not just company news. Consistency and authenticity matter more than going viral.
Do I need a big following?
No — you need the right few thousand people relevant to your goals, reached through genuine engagement and expertise.
Can Kerr University help with positioning?
Yes — mentoring covers personal brand and positioning. Book a free 30-minute session.
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