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Networking That Doesn't Feel Like Networking

Networking has a bad reputation because most people do it wrong — transactionally. Real professional networking is just building genuine relationships and staying in touch, and it quietly drives a huge share of opportunities. Here's how to do it without the ick.

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

Start a conversation with anyone

Curiosity beats charisma. Ask people about their work and listen: 'What are you focused on these days?' People remember those who were genuinely interested, not those who pitched.

Follow up so it sticks

The magic is in the follow-up. A short, specific message within a day or two — 'Great to meet you; loved your point about X' — turns a handshake into a relationship.

Networking for introverts

You don't need to work a room. A few real one-on-one conversations beat a hundred shallow ones. Depth is a networking strategy, not a weakness.

Reconnect and ask for help

It's fine to reach out to a dormant contact — lead with them, not your ask: 'Been a while — how are things? I'd love your quick thoughts on X if you have a moment.'

Frequently asked questions

How do I network professionally without feeling awkward?

Focus on genuine curiosity and relationships, not transactions. Ask about people's work, listen, and follow up specifically.

How important is following up?

It's where relationships are made. A short, specific message within a day or two turns a meeting into a real connection.

How do introverts network effectively?

Through a few real one-on-one conversations rather than working a room. Depth beats breadth.

How do I reconnect with an old contact?

Lead with them, not your ask — check in genuinely, then make a small, specific request if you have one.

Can coaching help with networking?

Yes — we work on the conversations and follow-up. Book a free 30-minute class.

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