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Presenting Clinical or Research Findings

Presenting clinical or research findings well advances careers and improves decisions. The skill is clarity — for both expert and lay audiences. Here's how.

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

Lead with the finding

Whether to peers or a lay audience, start with the key result and what it means: 'The treatment reduced X by 30%, which suggests Y.' Leading with the takeaway orients everyone before the methodology.

Adapt to your audience

Experts want rigor and detail; lay audiences want meaning and implications. Know who you're presenting to and pitch accordingly — the same findings, framed for the room. Misjudging the audience loses them.

Be honest about limitations

Credible presenters name the limitations and uncertainty in their findings, not just the headline. 'This is promising, but the sample was small' builds trust and reflects good science. Honesty strengthens your case.

Frequently asked questions

How do I present clinical or research findings?

Lead with the finding and its meaning, adapt to expert or lay audiences, and be honest about limitations.

How do I present to a non-expert audience?

Focus on meaning and implications rather than detailed methodology.

Should I mention limitations?

Yes — naming limitations honestly builds credibility and reflects good science.

How can I improve my presentations?

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