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What to Do When People Say 'Sorry, Can You Repeat That?'

Being asked to repeat yourself stings, but it's normal and fixable. How you respond keeps your confidence intact. Here's what to do when someone says 'sorry, can you repeat that?'

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

Don't just repeat — rephrase

Saying the same words the same way often gets the same result. Instead, rephrase more simply and slow down on the key word. Rewording clears up the confusion far better than louder repetition.

Stay composed

A repeat request isn't failure — natives ask each other all the time. Stay calm and warm rather than embarrassed. Your composure keeps the conversation flowing and your credibility intact.

Notice the pattern

If certain words repeatedly cause 'sorry?', those are your high-impact targets to practice. A repeat request is useful feedback — it tells you exactly what to work on for clearer English.

Frequently asked questions

What do I do when asked to repeat myself?

Rephrase more simply and slow down on the key word rather than just repeating, and stay composed.

Should I just say it louder?

No — rephrase and slow the key word; louder rarely fixes the confusion.

Is being asked to repeat a bad sign?

No — even natives ask each other; it's normal and useful feedback.

How can I reduce repeat requests?

Book a free 30-minute class to work on it 1-on-1 with Digby R. Kerr.

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