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Writing Clear Tickets, Specs, and PRDs

Clear technical writing — tickets, specs, PRDs — saves enormous time and rework. Writing so anyone can follow is a high-value skill. Here's how to do it well.

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

State the what and the why

Every ticket or spec should make clear what's needed and why it matters. 'Build X so that users can Y' gives the reader purpose, not just a task. Context prevents wrong work.

Be specific and complete

Include the details someone needs to act without asking: requirements, edge cases, acceptance criteria. Vague tickets create back-and-forth and mistakes; complete ones let work get built right the first time.

Structure for skimming

Use clear headings, short sections, and lists so readers find what they need fast. Well-structured docs get read and followed; walls of text get skimmed and misunderstood. Clarity is kindness to your team.

Frequently asked questions

How do I write clear tickets and specs?

State the what and why, be specific and complete with requirements and edge cases, and structure for skimming.

Why do vague tickets cause problems?

They create back-and-forth and mistakes; complete specs let work get built right the first time.

What should every ticket include?

The goal, the why, requirements, edge cases, and acceptance criteria.

How can I improve my technical writing?

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