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How to Build a Case for Your Own Promotion

Promotions rarely just happen — you often have to make the case. Building a clear, evidence-based case makes it easy for your boss to say yes. Here's how.

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

Document your impact

Keep a running record of what you've delivered and its results. When it's time, you have concrete evidence: 'Over the past year I led X, delivered Y, and took on Z.' Evidence makes the case for you.

Show you're already at the next level

The strongest case shows you're doing the next role's work already. 'I've been operating at this level — here's how.' Promotion then just formalizes reality, which is an easy yes.

Make it easy for your boss

Frame it as helping your boss: give them the evidence and story they need to advocate for you upward. When you make their job easy, they're far more likely to champion your promotion.

Frequently asked questions

How do I build a case for promotion?

Document your impact, show you're already operating at the next level, and make it easy for your boss to advocate.

What evidence do I need?

Concrete results — what you delivered, its impact, and the bigger responsibilities you've taken on.

How do I get my boss to support it?

Give them the evidence and story they need to make the case upward.

How can I prepare my case?

Book a free 30-minute class to practice it 1-on-1 with Digby R. Kerr.

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