Your LinkedIn headline is prime real estate — it appears everywhere you do. A great one communicates value, not just your title. Here's how to write one that gets noticed.
Go beyond your job title
'Marketing Manager' says little. 'Helping B2B brands grow through content' says what you do and for whom. A value-focused headline stands out and tells people why to connect.
Lead with value or specialty
Communicate the value you provide or what you're known for. People scan headlines to decide if you're worth their attention — make yours answer 'what's in it for me?'
Keep it clear and human
Frequently asked questions
How do I write a good LinkedIn headline?
Go beyond your title to communicate the value you provide or what you're known for, in clear human language.
Should my headline just be my job title?
No — a value-focused headline stands out far more than a plain title.
How long should it be?
A short phrase that states your value and is easy to grasp at a glance.
How can I sharpen my brand?
Book a free 30-minute class to practice it 1-on-1 with Digby R. Kerr.
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