Kerr University crestKerr University™Educating the World Free Class
HomeCommunicating as a New Manager › Phrases That Build (or Break) Team Trust

Phrases That Build (or Break) Team Trust

Trust is built and broken in small, everyday phrases. As a manager, the words you reach for shape how safe and valued your team feels. Here are phrases that build trust — and ones to avoid.

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

Phrases that build trust

'What do you think?' 'That's my mistake.' 'I've got your back.' 'Help me understand.' 'I trust your judgment.' These signal respect, safety, and confidence — the soil trust grows in.

Phrases that break it

'Because I said so.' 'That's not my problem.' 'Just get it done.' 'I told you so.' 'Why can't you...' These signal disrespect or blame and quietly erode the relationship, even when you don't mean them to.

It's the pattern that matters

One slip won't sink you, but patterns define your reputation. Consistently reaching for trust-building language — especially under pressure — is what makes a team feel safe enough to do their best work.

Frequently asked questions

What phrases build team trust?

'What do you think?', 'That's my mistake', 'I've got your back', and 'I trust your judgment.'

What phrases break trust?

'Because I said so', 'That's not my problem', 'I told you so', and blame-laden 'why can't you' questions.

Does one bad phrase ruin trust?

No — it's the consistent pattern, especially under pressure, that defines your reputation.

How can I build better habits?

Book a free 30-minute class to work on it 1-on-1 with Digby R. Kerr.

Start with a free 30-minute class

See the Fast-Track Fluency Method™ in action and meet Digby in person. No risk, no obligation.

Book My Free Class