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How to Ask for an Introduction

A warm introduction is worth ten cold outreaches. Asking for one well makes it easy for your contact to say yes. Here's how to ask for an introduction.

Digby R. Kerr
By Digby R. Kerr — Wharton MBA, author of 12 books, founder of Kerr University™. 35+ years leading global business.

Make it easy to say yes

Be specific about who and why: 'Would you be open to introducing me to X? I'd love to talk to them about Y.' Clarity lets your contact quickly judge whether they're comfortable.

Give them a forwardable note

Write a short blurb they can simply forward — who you are, why you'd like to connect, and what you're hoping for. Doing the work for them dramatically raises your odds.

Protect their relationship

Give them an easy out — 'no worries at all if it's not a fit' — and never make them feel used. Respecting their relationship with the other person makes them glad to help, now and later.

Frequently asked questions

How do I ask for an introduction?

Be specific about who and why, give them a forwardable note, and offer an easy out.

What makes an intro request easy to grant?

Clarity on who and why, plus a short blurb they can just forward.

How do I not seem pushy?

Give an easy out and respect their relationship with the other person.

How can I network more effectively?

Book a free 30-minute class to practice it 1-on-1 with Digby R. Kerr.

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