Networking lives or dies in the follow-up. A good message turns a brief meeting into a lasting connection. Here's how to write follow-ups that work.
Follow up quickly and specifically
Message within a day or two, and reference something specific from your conversation: 'Great talking about X — it stuck with me.' Specificity shows you were present and makes you memorable.
Add value or a reason to connect
Share a relevant article, an intro, or a helpful thought: 'This reminded me of what you mentioned.' Giving something makes the follow-up welcome, not just another ask.
Keep it warm and low-pressure
Frequently asked questions
How do I write a networking follow-up?
Message quickly, reference something specific, add value, and keep it warm and low-pressure.
How soon should I follow up?
Within a day or two, while the conversation is fresh.
What makes a follow-up memorable?
A specific reference to your conversation and something of value you offer.
How can I improve my networking?
Book a free 30-minute class to practice it 1-on-1 with Digby R. Kerr.
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