A job offer is the start of a negotiation, not the end. Countering well — in writing — can add real money. Here's how to counter a job offer professionally.
Lead with enthusiasm
Open by reaffirming your excitement: 'Thank you — I'm thrilled about this opportunity.' Warmth first makes the negotiation collaborative, not adversarial, and reassures them you want the job.
Make a specific, justified ask
'Based on my experience and the market, I'd like to discuss the base salary — I was hoping for closer to X.' Be specific and back it with value. Vague or apologetic counters get less.
Keep it collaborative
Frequently asked questions
How do I counter a job offer?
Lead with enthusiasm, make a specific ask justified by your value, and keep the tone collaborative.
Should I counter in writing?
Email works well — it's clear, keeps a record, and gives both sides time to think.
Will countering risk the offer?
Rarely, if done warmly and professionally — most employers expect a counter.
How can I prepare my counter?
Book a free 30-minute class to practice it 1-on-1 with Digby R. Kerr.
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