How to Write Business Emails That Get Read, Respected, and Replied To
By Digby R. Kerr · Kerr University™ · All Articles
The average professional receives over 120 emails a day. The ones that get opened and acted upon share one quality: craft.
The Subject Line Is the Email
Compare: "Following up" versus "Quick question about the March deadline — 2 minutes of your time." Write your subject line last, after you know exactly what your email delivers.
The One-Point Rule
Every email should make exactly one point. One ask. One clear next step. The moment you require the reader to track multiple threads, you lose them.
Close with a Specific Ask
Never end with "Let me know your thoughts." End with: "Would Thursday at 2pm work for a 20-minute call?" Specific asks produce decisions.
The bottom line: Email is not administrative. It is a representation of your mind.
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