The One Thing Every First-Time Entrepreneur Gets Wrong
By Digby R. Kerr · Kerr University™ · All Articles
I have coached hundreds of first-time entrepreneurs. Most make the same mistake: they learn to talk about their product before they learn to talk to their customer.
The Product-First Trap
Most entrepreneurs spend their early energy perfecting what they are selling. But the most important skill in business is not building something great. It is convincing other people that it is great.
Communication Is the Business
Every function in a business depends on communication. Fundraising is communication. Sales is communication. Hiring is communication. The entrepreneur who masters how to express value clearly will outperform a better product every time.
The bottom line: Your idea is the seed. Your communication is the water. Without the water, the seed does not grow.
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